KaiMon | Taiwan Tea House Spring Gift Box
開門茶堂春茶禮盒|包裝設計
品牌理念希望呈現仿佛"開門"回到家的自在與歸屬感。
由於台灣是頂級茶葉的故鄉,本品牌使用來自台灣各地不同天然環境下培養的頂級茶葉,因各地區不同的地形、氣候條件造就各種茶葉的不同風味,在沖泡後更顯現不同的香氣、口感,令人耳目一新。禮盒的色彩及質感表達來自春天的祝福,並向培育茶葉的山林表達感謝,外盒以渲染的墨暈展現對山的情感,以幾何的山形表現山的堅韌.以柔和的色彩表現春天的繽紛、暖意與生機,同時以不同形狀、顏色質感的安排,使人感覺到自然生態之美以及對故鄉的懷念。

內盒分別以春風.露水.朝陽等山林蘊藏的自然元素為概念製作,禮盒內容可自由搭配茶葉或茶點使用,呈現出高度的彈性與利用性。內盒以袖套形式製作,也減少了印刷面積與成本,呼應了承現自然之美與環境保育的概念。​​​​​​​

This brand services different areas tea in Taiwan since Taiwan is the hometown of high quality tea.
“KaiMon” in Chinese means “Open Door”. It describes the warmth feeling of “open door and come home”.
Color and texture design is to blessing, also give thanks to mountains that cultivate tea.
The idea is using clean geometry shapes to represent the tough of mountain.
Wash colors represent vibrant life of spring. Use three elements of mountains: wind, water and sun to design three small boxes inside the package. Boxes can be flexible used for tea or different tea cake. Rounded paper design for boxes reduce printing process and keep eco -friendly.
Connect the idea of blessing and thanks to mountains.

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