鯉之戀人-東方美人茶禮盒包裝
Taiwanese Tea Packaging Design

東方人美茶與鯉魚連結,使用將冠軍錦鯉的獨特斑紋融入包裝中, 目標受眾是欣賞錦鯉之美的愛好者。具體來說,他們選擇了東方特有的東方美人茶來襯托主題,與中國山水墨畫相似,錦鯉亦被鑑賞者認為是東方美人。
包裝採用布料材質印製錦鯉圖案,禮盒周邊的紅色邊框猶如畫框將鯉魚斑紋如藝術品呈現。 外觀使用金箔紙為封套勾勒出錦鯉的輪廓,精準展現了兩隻冠軍錦鯉的紋路,點綴著水波漣漪的打凸含蓄優雅,透露出東方之美。茶罐封套使用丹寧紙燙霧金、燙黑、珍珠箔呈現,特殊的紙張紋理賦予燙印更多的紋理表現,帶有復古卻摩登的基調。手提袋使用厚磅啤酒紙將魚鱗打凸結合燙金和透明箔加工。這種設計增強了錦鯉在水中反射光線的意象,呈現出一種微妙而誘人的美感。

The client for this project is a Taiwanese organization that evaluates and auctions Koi fish. They aim to incorporate the distinctive patterns of the champion Koi fish into the packaging. The target audience consists of enthusiasts who appreciate the beauty of Koi fish. Specifically, they have chosen Oriental Beauty tea, unique to the East, to complement the theme. Similar to the ink wash paintings of Chinese landscapes, Koi fish are considered exquisite Eastern beauties. The packaging utilizes canvas material to print the koi fish patterns, with a red border resembling a frame around the artwork. Additionally, gold foil paper is used to outline the silhouette of the koi fish, precisely showcasing the patterns of the two champion koi fish. The subtle elegance reveals the beauty of the East.

For the carrier bag, a fish scale embossing technique is employed, incorporating a mix of hot stamping in gold and transparent foil processing. This design enhances the imagery of the koi fish reflecting light in water, presenting a subtle and alluring beauty.
Back to Top